Setting up fandomates in «Pyaterochka» with Henkel
20 February 2020
We have launched a new fandomate-installation project together with X5 Retail Group and Henkel - producer of cosmetic products and detergents - Schwarzkopf, FA, Syoss, Persil, Losk. Five new fandomates will be installed in ‘Pyaterochka’ stores in Moscow, Khimki and Orekhovo-Zuevo. Consumers will be able to give up plastic bottles and flasks, as well as aluminum cans.
For every item given up, the fandomate gives out a coupon for 15% off Syoss, Schwarzkopf, Fa or Schauma products. Henkel fandomates are the most attractive to customers in terms of the reduction in price.
Analyzing our previous launches, we have discovered that the customers do not always use the coupons - some just give up the packaging. On this batch of fandomates, we have updated the software, adding an option of rejecting the coupon. It is great to see that more and more people join waste separation even without any monetary benefit.
Sphere of Ecology will collect the waste from the fandomate and transport it to recycling plants - plastics to TPRP, and aluminum to our partner.