With Coca-Cola in Russia, we organized a separate waste collection at the International Forum of Civil Participation #WeAreTogether on the from 2 to 5 December. The Forum is dedicated to social partnership for sustainable development and brought together leaders of the non-profit sector, socially responsible business, and media industry.
Coca-Cola in Russia was a partner of the event. The company provided free drinks for all guests. The beverage packaging - plastic and glass bottles, aluminum cans, juice bags - could be immediately handed over for recycling.
We have set up 40 assembly points. Separate collection coordinators worked at the event, helping guests to sort the waste and answering questions about recycling.